Where a lowly SEO consultant can only add a link to an appointment booking page, restaurants can add additional links to their menu, advance order URL, and reservation URL. The result is something like: Restaurant quick links As you can see, these links give you additional real estate (especially on mobile) but, more importantly, they help users navigate to the part of your site that interests them the most, perhaps allowing save time on the phone by promoting the reservation. page. And you are even allowed to link to a page that is not part of your own domain if you are using an external provider to provide transactional functionality.
SEO Tip #2: Quotes Citations are important to most, if not all, local SEO, but in no industry are they more important than for restaurants. Indeed, for restaurants, citations are not only a local SEO signal but also a solid source of traffic. Sites like FourSquare and jewelry photo editing service Yelp drive significant views, direct calls, and traffic, and they're especially strong in restaurant queries. For this reason, I cannot recommend highly enough that you claim and personally control your FourSquare and Yelp listings, ensuring that: they contain up-to-date information. are complete with a favorable image.
and that all reviews are responded to in a timely manner. Beyond these big players, it's often more cost effective and quicker to hire a quoting firm to handle the rest. I'm not going to list any favorites here, but Bright Local has made a pretty solid comparison guide. It doesn't (and can't) take into account every feature of every company on the list, but it's a great place to start, and I recommend looking at what each company does, comparing costs, and make your own decisions as to the best fit for you. You can read their quotes description and comparison table here.