When it comes to highlighting the key points, various comparison methods and various magnification operations immediately emerge in the author's mind, but can the purpose be achieved just by using the comparison? What are the things to executive email list watch out for? So I decided to talk about the purpose, method and how to verify the key points based on some cases I usually see. Please correct me if I have any mistakes. 01 The purpose of highlighting the key points To highlight the key points, I will summarize them into 4 aspects: guiding executive email list users to operate, improving reading efficiency, reminding important information and effective exposure. 4 purposes of highlighting 1.1 Guide the user to operate
When users perform a task, even if the page content and layout are exactly the same, the results of highlighting different content are completely executive email list different. Take Zhihu Favorites answer as an example, Figure 1 highlights "Create Favorites" (the blue button below), if the user does not look carefully, it is easy to click directly, but at this time the most likely result the user wants is: this answer Add to the created Illustrator collection. Zhihu (web side) add a favorite pop-up window The highlight in Figure 2 is the "Favorite" button. If there is a suitable direct executive email list favorite, you need to create a new one. At this time, the user's eyes have also moved to the bottom of the pop-up window, and then see "
Create Favorite" and click. This process is completely the opposite. 1.2 Improve reading efficiency The improvement of reading efficiency is mainly manifested in two aspects: one is that the pages are structured so that users can quickly grasp key information; the executive email list other is to set an efficient reading route (moving line) for users to reduce the interference of secondary information. For example, in the poster below, the key message with the title "Monet & Impressionist Masters Exhibition" stands out, even with all the fine print and colors next to it. The second executive email list is the time, and then the information such as the address. The information level is obvious. The reading route is from top to bottom, from key information to secondary information, so that the reading efficiency is relatively high.