Douyin: The starting point of Douyin’s design is music and short videos, and it focuses on short videos that young people are interested in. It is a short video that helps users express themselves and record a better life. Douyin recommends videos of country email list interest to users based on intelligent algorithm recommendation. At present, it is driven by operations, and the stage is transitioning from the growth stage to the mature stage. The current strategy of being the first in short video in China is a defensive strategy and beginning to try various commercial realizations.
Kuaishou: It was originally a mobile application for making and sharing GIF images. In November 2012, Kuaishou transformed from a pure tool application to a short video community, a platform for users to record and share production and life. Transformed from a tool-type product in the early stage to a UGC short video community, and later added an intelligent recommendation algorithm, forming a short video platform based on intelligent recommendation and recording life. At present, it is also driven by operations, and the stage is also transitioning from the growth stage to the mature stage. It ranks second in short videos in China. The current strategy is to optimize the strategy and try to realize commercialization.
Tencent Microvision: Tencent has actually started making short videos very early, but it was abandoned for some reason. Later, short videos such as Douyin and Kuaishou became popular, and they "resurrected" short videos "Microvision". . Later, with Tencent's strong social capabilities and resources, Weishi quickly squeezed into the third place in short video, and invested in short video platforms such as Kuaishou. At present, Weishi is trying to compete for the throne of short video first in the form of catching up. At present, Weishi has also begun to try some forms of commercial realization due to the user growth period.
Summary: Douyin, Kuaishou and Weishi are the three major domestic short video giants, and they all have strong resources behind them. If you want to get a share of other short videos, you can start with differentiation, such as Meipai to take photos and beautify, filter Start with mirrors, etc., to build your own core competitiveness of short videos.
3.2 User groups of short videos
On the whole, it is younger, with second- and third-tier cities as the main stage, and the penetration effect of the sinking market is remarkable.