Industry analysis is a common and important skill for each of us. Whether it is to quickly understand an industry, or to better understand and make decisions based on industry analysis, it is necessary to accumulate a set of analytical methodologies bulk sms service and analytical tools. Industry analysis is to understand the gameplay and rules of an industry, including what the industry does, how it is doing, what trends are, and what companies are doing well. In essence, there is no difference between C-side industry analysis and B-side industry analysis, and the main analysis frameworks and ideas are common. However, for C-end products, industry analysis will pay more attention to user bulk sms service experience, user evaluation, traffic, profit models, etc., while for B-end products, it may pay more attention to corporate characteristics, technology trends, and pricing. mode, how to obtain competitive product information, etc.
Next, I will share the 5 steps of industry analysis. In order to facilitate understanding, I will give some examples of "Internet travel" industry analysis that I have done before. This is almost the analysis content of the first three years, and the timeliness may bulk sms service not be very good. , everyone can understand the method. 1. Overall information of the industry Clearly define the industry and understand what the boundaries and scope of the industry are. Find out what the main products and services the industry offers. Understand the development history of the industry, market size and bulk sms service market growth rate. Taking Internet travel as an example, International defines Internet travel as Internet services based on travel scenarios, and the main service provided by this industry is travel services.
Regarding the scale of development, there are many ways to obtain more professional statistical data. For example, iResearch and will have data on the scale of the Internet travel market, which is very convenient to obtain, and will not take up space bulk sms service here. Regarding the development history, I share a model - the market development stage model . The model divides the market development stage into the budding stage, the growth exploration stage, the high-speed growth stage, the mature stage and the recession stage. Depending on the specific industry, each stage will stay for a different length of time. (This model draws on the AMC model of , and takes time as the reference bulk sms service system, and is a development stage model divided from multiple dimensions such as product value, user scale, and industry income. When we analyze the stage of the industry development, we can directly reference and reference.)